HYUNDAI DEPT : Project 100
Services
Motion Graphics
Client
HYUNDAI DEPT STORE
Location
KR, SEOUL
Year
2022
Credits
Creative Direction : Hong Isaac
Concept Development & Copywriting : Kim Yulim (Rim&Co)
Concept Design & Styleframe : Koes
3D Animation : Hong Isaac, Koes, Yun Hohyeon, Sung Sangwon, Kim Kyungah, Sin Wonsik, Bae Junho
CG Compositing : Hong Isaac
Music & Sound Design : Noday
Recording : Park Piljin (Sound Park)
Voice : Kim Dido
Info
HYUNDAI DEPT. STORE : Sustainable Package
An infographic film showcasing Hyundai Department Store's circular packaging system, where discarded paper collected in-store is transformed into high-quality recycled paper and reborn as the brand's signature packaging.
Told from the perspective of a shopping bag narrating its own story, the piece combines playful visuals and approachable storytelling to communicate the environmental benefits of the initiative, including reduced resource consumption, carbon emissions, and waste generation.
