ZHIBEN : Cleansing Balm

ZHIBEN : Cleansing Balm

The 2026 Zhiben Cleansing Balm project takes a packaging-driven approach, placing the flip-cap at the center of the visual narrative to reinforce the brand identity.

Broad, diffused lighting creates a clean and transparent look, while maintaining a premium and refined atmosphere. The opening sequence gradually reveals the product through out-of-focus foreground elements, suggesting a process of purification.

Dynamic flip-cap animations and fluid layout transitions guide the product naturally through the space, adding rhythm and emphasizing key features. Changes in texture and formulation are visualized to enhance the sensory experience of cleansing.

A blue-violet palette, contrasted with the balm's warm yellow-orange tones, highlights the emulsification process and conveys a soft, comforting cleansing experience.