LANEIGE : Water Bank Cream
Services
Motion Graphics
3D Visualization
Client
LANEIGE
Location
KR, SEOUL
Year
2023
Credits
Client : LANEIGE
Creative Director : Hong Isaac
Artwork & 3D Animation : Koes
Sound : Hong Isaac
Info
LANEIGE : Water Bank Cream
A product launch film for Laneige's Water Bank Cream lineup (Gel, Moisture, and Intensive), highlighting the key ingredients and benefits of each formula.
Inspired by the campaign slogan, [Barrier-Boosting Hydration for All], the piece visualizes skin barrier strengthening and deep hydration through a series of dynamic forms and fluid motions.
Circular and ring-shaped barriers serve as metaphors for the three products, brought to life with a tone that balances scientific credibility with an optimistic and refreshing visual language.
